an American Manufacturer of all -Cars -boasted a market Capitalization of Some $60 billion (in early 2019) , an appreciation of more than 1400 percent over Its Initial public offering price in 2010 . how can a California Startup Achieve a market Valuation That Ex- Cedes that of GM. one of the largest Car Manufacturers in the word. making Some 10 million Vehicles a year ? the answer; Tesla's Secret Strategy , in a summer 2006 blog entry on tesla website Elon Musk, Tesla's Co-founder and CEO Explained the Startup master plan
1 Build Sports car
2 Use that money to build an Affordable car
3 Use that money to build an even more affordable car
4 while doing above also provide Zero emission electric power generation
5 do not tell anyone
let's see if tesla stuck to its strategy in 2008, tesla introduced its first car. the roadster, a $ 110,000 sports coupe with faster acceleration than a prototype or Ferrari Tesla's first vehicle served as a prototype to demonstrate that electric vehicle can be more than mere golf carts. Tesla thus Successfully completed step 1 of the master plan
in step 2 after selling some 2500 roadsters, tesla discontinued its production in 2012 to focus on its next car; the model S" a four -door family sedan, with an initial base price of $ 73500 the line appeals to a some what larger market and thus allows for larger production runs to drive down unit costs. the model S received an outstanding market reception. it was awarded not only the 2013 motor trend car of the year , but also received the highest score of any car ever tested by consumer reports ( 99/100). Tesla Manufactures the model's in the Fremont California , factory that it Purchased from Toyota. By the end of 2018, it had sold more than 250,000 of the model s worldwide
Hoping for an even border customer appeal. tesla also introduced the model x a crossover between an SUV and a family van with futuristic falcon- wing doors for convenient access to second - and third - row seating. the $100,000 starting sticker price of the model X is quite steep. thus limiting its mass market appeal , technical difficulties with its innovative doors delayed its launch until the fall of 2015. by the end of 2018, however, tesla had sold more than 100,000 of the model X globally.
step3
In 2016 the electric car maker unveiled the model 3 , an all electric compact Luxury sedan , with a starting price of $35,000 Many want to be tesla owners stood in line overnight , eagerly waiting for tesla stores to open so they could put down their $1000 deposits to secure a spot on the waiting list for the model 3-a car they had not even seen , let alone taken for a test drive . As a result of this consumer Enthusiasm , tesla Received more than 500.000 preorders before the first delivery ,and thus $500 million in interest- free loans , Despite initial difficulties in scaling up production , deliveries of the model 3 began in the fall of 2017 , by the end of 2018 , tesla had delivered more than 100.000 of the model 3 globally. to meet the strong demand for the lower priced model 3 , tesla hopes to increases its annul production to 1 million vehicles by 2020
In the spring of 2019 tesla launched the model X Elon musk plans to start deliveries of the new model Y between the fall of 2020 and spring 2021 with the entry version starting at $39000 and the high end performance Version starting at $60,000
step4: of Musk's master plan for tesla aims to provide Zero emission electric power generation option . Achieve this goal, tesla acquired solar city energy company for more than $2 billion in the fall of 2016. this successful integration of tesla and solar city . which resulted in the first fully integrated clean tech energy company that combines solar power storage . and transportation , marks the completion of step 4 in tesla`s master plan .
step 5 don`t tell anyone ''' -!
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